"Great web design without functionality is like a sports car with no engine." Paul Cookson
At their core, websites need captivating visuals, a speedy load time, to be responsive, have solid navigation among other necessities. All to grab the attention of the visitors of you site.
From the user experience to online marketing, SEO to sales conversions and ROI, each stage will demand careful and detailed website design.
The vital role of website design for the digital age.
A large portion of your web marketing activities is business branding through appealing and functional website design. This is the most intelligent way of drawing in your target audience.
Keep in mind the user goals while ensuring attractive graphic visuals while redesigning your website. Website design can either make or break your online business. 38% of website visitors will stop engaging with a website if the content or layout is unattractive. (Blue Corona)
Big mistakes to AVOID...
You should hire a professional, expert web designer to avoid issues during the project and in so doing, reduce the chance of unnecessary future expenses. Unintentional, unknown or unrecognised errors could jeopardise your future business in a myriad of ways. Basically, because hiring a professional later to fix the issues will cost you even more. Don't forget the downtime while the issues are being fixed.
Prioritising the look over functionality
Of course, you want your website to look stunning. Who wouldn't? But pushing for something that will catch people's eye achieves nothing if they can't navigate your site or find it too tricky to buy your product. Follow the trends, but don't let that dictate your redesign.
Page download or load time
You will lose visitors if your website takes time to load. These days it's all about finding the information quickly, at your fingertips. Google says that 53% of mobile website visitors leave a web page if it takes more than 3 seconds to load.
This can also impact your search engine rankings. The issue can very quickly become a tech problem that will cost you. To avoid this, you'll need to hire a web developer to find ways to boost your current website's page download time.
Not utilising the right technology
Choosing the right technology for your website is key. Using the latest technology on the market can offer a seemingly trendier option for your customers and may more easily allow developers to work with any new updates to your website. So, don't rely on the year the technology was launched, but focus more on your ultimate goals and which fully updated technology will achieve your goals.
For example, if you need a single-page app with speed, then it's probably best to opt for React.js. If your website uses Python, then Django could be for you.
Mobile and browser differences
This is one of the most common issues in website design. As we know these days, users utilise their mobile browsers more than desktop browser and are connected 24/7. So, most errors occur while focusing on a design for a mobile. This can lead to a website which looks and works abysmally on a laptop or pc.
Did you know 57% of users don't recommend a business with a poorly designed mobile website. It is all about word-of-mouth referrals and receiving those coveted five-star reviews. So, make sure your website is both mobile-responsive and laptop browser friendly leaving the user with a long-lasting impression.
(Another fact to note is that 67% of users prefer spending from a mobile-friendly website. But, that doesn't mean that the 33% isn't worth fighting for.)
Be realistic when it comes to setting a budget for your website redesign, as everything has a cost.
The cost of web design now is vastly different to what it was only a few years ago. There are so many different types of technologies that can be integrated into your website to tweak the features and function. Make sure you speak to an expert who knows the tech. Without doubt it's well worth the investment to help you reach new leads and convert them into sales to achieve that higher ROI.
Inadequate website analysis
In order to ensure you are reaching your targets and obtaining the right results you need to analyse your website on a regular basis (monthly, or even more depending on your niche). When you assess your site with data analytics and KPIs, you can discover all the issues that need to be fixed, things that are still working or were even missed in previous iteration of your site. This will also give you an overview of how much your redesigned website has boosted your business. It's usually best to opt for a monthly maintenance plan.
Not allowing time for website design
Patience is a must when upgrading a website as it takes time for the developer / designer to analyse, understand and implement your requirements. So, make sure you allow sufficient time to the professional you are working with. Of course, request a timeframe from the professional so you have an idea of what is completed and at what stage. But, do not set unrealistic deadlines as this will lead to either unfinished work or shortcuts that can severely cost you later.
Hiring the wrong person
Make sure you get in a good and solid website design company for your website redesign.
Do not opt for someone who has no technical or design ability. Your hired professional should have marketing expertise, a solid knowledge of new and established technology and current/ relevant industry knowledge or you could face some serious obstacles down the line.
Losing drive to maintain the site
Many businesses switch off from their new website after launch. You must test your website after revamping it, inform your clients about your redesign and don't forget to update the content regularly.
Try concentrating on the areas that were missed in the previous design so you can learn and gain more from the revamped website.
Failing to provide accurate contact info
In these busy times clients need to connect with you easily.
Many website owners do not display their contact numbers or offer a dedicated 'Contact Us' page.
Customers do not want to waste time or effort to find ways of contacting you online. So, increase the ease of contact by reducing the number of clicks needed to reach you. Add a 'Contact Us' page link in the prime navigation area.
It's always best to give customers various ways for contacting you ie. contact form, live chat, email, phone number, social media pages etc. Don't forget to reply immediately to build trust with your clients.
Unclear brand messaging
Users form opinions in less than a tenth of a second, immediately after your webpage has loaded. Depending on what the eye sees and likes, they could click the back button and leave the website and go to google to find your competitor.
Try adding some official elements like industry affiliates, awards and testimonials, where it's easy to see.
These are some of the top mistakes made by most website owners. Avoiding these mistakes will help you accomplish your goals for your business, save time and most of all money. Developers don't come cheap, even with the current demand.
Website redesign or a revamp is a risky job and can go horribly wrong if the details are not discussed or planned for properly. You need to invest both time and money.
If you're still struggling, then speak to someone who can professionally advise and guide you at a design and development company.