"Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it's convenient for you." - Cyndie Shaffstall
Industries such as hospitality, retail and travel will need significant time to fully adapt to this new 'normal'. Other sectors, like eCommerce, gaming, working-from-home and video streaming have already established themselves as 'normal' for many of us.
- Stay safe
- Maintain social distancing
- Give peace of mind
Types of Mobile App quickly becoming popular in this new 'normal'.
Banking Apps offer the usual basic activities like paying bills, monitoring bank accounts and fund transferring. Popularity in the UK has grown exponentially in recent years and even more since early 2020, with many customers managing their finances using their bank's mobile app.
This guide explains what it's all about.
Other Financial apps include stock monitoring, the highly popular and trending trading apps, investing and personal finance management apps and much more that have all become possible through the increased need/desire for social distancing and reduced travel.
From the first week of January to the end of March, the overall time spent using stock market applications increased by up to 80% due in part to the constant market uncertainty and poor economic confidence. Recent trends are seeing customers use their banking apps daily. Showing a massive, marked increase in User Interaction and communication.
Grocery Apps have gone through a great transformation. We know that businesses will put increased effort and money into areas of their business that are in demand. Prior to the pandemic, there was only a limited demand for groceries through apps, so therefore only a limited investment into it. When the pandemic hit and people were scared or unable to get to the shops, the demand for a better app exploded. Therefore, so too did the investment.
Healthcare Apps have made it easier to keep fit and healthy from the comfort of our homes since Gyms and Healthcare centres have closed or been severely restricted. These apps have allowed businesses to keep us strong, mentally & physically. Including:
- Fitness apps
- Medical care apps
- Nutrition apps
- Meditation / Yoga apps
- Mental health apps
Online fitness apps can allow the user to work at their own pace, keep record of the progress, set reminders and so much more.
Some on-demand medical apps even offer instructions on how to conduct sample tests, book consultations, order repeat prescriptions and even have them delivered to your doorstep.
"Health & Fitness Apps see 40% surge in Downloads and set new records for consumer spend"
Dating Apps have seen a massive surge during this global pandemic lockdowns. There was only a 5.3% increase in using these apps in 2019. But during the Coronavirus outbreak, we have seen an outstanding increase in the download of apps like Hinge, Bumble, and Tinder as face-to-face meetups have been prohibited.
In 2019, it was already forecasted that more individuals would be meeting their partners virtually by 2035. On 29th March 2020, Tinder users worldwide swiped through 3 billion probable matches. This was record-shattering.
Entertainment Apps help people reduce boredom. Amazon Prime, Scrabble, Google Play Music GO, IMDb tv, Netflix, Snapchat, Spotify, YouTube, Paramount+, Facebook etc. have encountered an unprecedented surge in subscriptions and use.
Engagement with news apps, in order to get updates on current global topics has topped all previous records. News apps like BBC News, CNN, AP, AppleNews etc. have become much more popular.
e-Learning Apps the lockdown has not only forced students to use online resources but also inspired many professionals to try and diversify their knowledge by developing new skills.
Food Delivery Apps many cafes and restaurants (certainly within the UK) lost income and much of their workforce as the first Lockdowns hit and Brexit followed. They could only operate after closing their doors for the pandemic because some food delivery businesses like UberEats removed delivery charges for independent restaurants. Allowing them to not only continue operating during the pandemic but raise awareness and increase their customer base.
Due to the pandemic, the food delivery app industry hit $45 billion in 2020, which was set to be $41 billion in 2021, as per figures from Morgan Stanley. The ongoing crisis has drastically sped up the trend that was already growing and food delivery is presently ready to make up around 21% of the restaurant market by 2025. Food delivery app downloads have increased by 33% during pandemic, read more here.
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From managing health and wealth to learning new skills, users are spending significantly more time on mobile apps. An app that helps people to maintain social distancing (or at least, make their life easier) has massively more scope to succeed in these new times.
NOW is the time:
- For new concepts
- Properly applied visions
- Trend-setting creativity
So, if you have an app idea, or a business that could benefit from going digital, now is the time!